What is the Meaning Behind the Mercedes-Benz Logo?

July 27th, 2018 by

Mercedes-Benz Logo

To know the origin of the Mercedes-Benz logo, it’s important to first know the history of Mercedes-Benz. It all started with two engineers/entrepreneurs: Gottlieb Daimler and Karl Benz. In 1890, Daimler founded Daimler-Motoren-Gesellschaft (DMG), and Benz founded Benz & Cie. seven years earlier. In 1900, DMG built the “Mercedes,” but war in Germany made fuel scarce. In 1926, DMG and Benz & Cie. merged into Daimler-Benz AG (later Mercedes-Benz—its trade name) to avoid crisis and continued building a strong presence in the burgeoning auto world.

After Gottlieb Daimler’s death in 1900, his legacy continued. His sons, Paul and Adolf, recounted a postcard sent by Daimler in 1872. The postcard marked his home in Germany with a three-pointed star, followed by a message from him about the star hopefully bringing success to his factory. In 1909, DMG adopted the star as its logo, while Benz & Cie. became identifiable by the laurel wreath around its name.

A Three-Pointed Star is Born

After the merger, the star and laurel wreath were combined into one logo. Over time, the color of the Three-Pointed Star changed from gold to white to silver, but it always carried one meaning: the dominance of Daimler engines on land, sea, and in the air. You can find the Three-Pointed Star as a raised stamp on new Mercedes-Benz vehicles‘ grilles or as a three-dimensional hood ornament.

Learn More the Mercedes-Benz Symbol & Its History!

Want to know more about the Mercedes-Benz symbol, namewhere Mercedes-Benz is from, or where Mercedes-Benz vehicles are currently manufactured? Contact Mercedes-Benz of Chicago with your questions, or visit us in Cook County! You can also schedule a test drive with one of our new or pre-owned vehicles to see the Three-Pointed Star in person, along with how it varies from vehicle to vehicle.

Posted in FAQ, News