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Meet the Newest Mercedes-Benz USA CEO

The future of Mercedes-Benz USA is looking brighter than ever before, as they recently named the company's new CEO, Steve Cannon. Not only has he worked at Mercedes-Benz for more than 20 years, before his time in the automotive industry, he was an Army man. Needless to say, this is a man who runs a tight ship.

Cannon started at Mercedes-Benz of North America as the executive assistant to the CEO in 1991, from there he moved to headquarters in Suttgart to help launch the M-Class. And now, he has plans to preside over the launch of innovative and forward-thinking technology to cater to younger generations.

Cannon explains, "We've got a story that no other manufacturer can tell,"1 as the company has continuously innovated new technologies that have become standard - like anti-lock braking systems and airbags, among many other things. "Now, as we move through electric and alternative drive trains, and autonomous cars...this march forward is never ending."2

His leadership style is clearly influenced by his time in the military, as he says, "For me it is about setting the bar high and being a visible example. In the Army, they say when you see something that doesn't live up to a high standard and you don't say anything, you set a new standard."3 That said, we're sure that if Cannon is to set the bar for luxury and performance, he's only going to set it higher than ever before.

New products and innovations already underway under the watchful eyes of Cannon include mbrace2, the automaker's new in-vehicle connectivity technology, as well as the compact A-Class sedan that starts at just $30,000. With these changes, Cannon hopes to appeal to a younger generation of buyers - those among us who are more interested in social media and connectivity than any generation before.

Be sure to stay tuned with Mercedes-Benz of Chicago to learn more about all of the upcoming technologies headed your way via the new Mercedes-Benz lineup. If you have any questions, contact us via our website at your convenience and a member of our team will get right back to you.

Source: 1,2,3http://www.fastcompany.com/1840527/mercedes-benz-ceo-steve-cannon-steers-luxury-to-attainable-connected-new-paths

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